Top Drawing & Coloring Apps in Australia Q4 2022

In the fourth quarter of 2022, the top drawing and coloring applications in Australia demonstrated diverse performance trends across downloads, revenue, and active users. Here’s a closer look at the data provided by Sensor Tower.

Color by Number：Coloring Games from Wildlife Studios saw fluctuating weekly downloads, starting at 9.4K in late September and dropping to 4.8K by mid-October, before rebounding to 10.5K in the last week of December. Weekly revenue experienced a steady increase, peaking at around $5.4K in mid-November. Active users showed a noticeable rise, growing from 34.1K in late September to 39.6K by the end of December.

Disney Coloring World by StoryToys Limited had relatively stable weekly downloads, with a low of 1.7K in early November and a peak of 3.5K in the final week of December. Revenue trends were modest, with weekly earnings ranging from $3K to $4.5K. Active users increased from 4.4K in late September to 5.6K by the end of December.

Crayola Create and Play from Crayola saw a decline in weekly downloads, starting at 2.4K in early October and dropping to around 1.4K by the end of December. Revenue remained steady, hovering around $2.2K to $3K throughout the quarter. Active users saw a slight decrease from 3.3K in early October to 2.2K by the end of December.

Adult Coloring Book - Pigment from Pixite Inc. maintained stable weekly revenue, averaging around $2K to $2.9K, with a peak in mid-November. Downloads fluctuated, starting at 0.5K in late September and reaching 0.8K by the end of December. Active users saw minor changes, ending the quarter with a slight increase from 0.8K to 1K.

Colorfy: Coloring Book Games also from Wildlife Studios, experienced steady weekly revenue, consistently around $1.8K to $2K. Downloads remained relatively stable, starting at 1.2K in late September and peaking at 1.3K in the final week of December. Active users saw a slight decline from 2.3K in late September to around 2.2K by the end of December.

For more detailed insights and data, visit Sensor Tower.